Ideology doesn’t build products. Functionality does. That’s how Matthijs Nieuwkoop approaches the protein transition. As Manager Product & Business Development with a foundation in Food Technology, Matthijs operates at the intersection of product development and strategy — where protein ambition becomes commercially viable reality. His domain spans meat, hybrid and plant-based systems, always with one goal: building balanced solutions that truly perform.

For Matthijs, it’s not about choosing sides. It’s about combining protein sources in ways that optimise taste, nutritional value, process stability and measurable sustainability. Smart formulation. Clear metrics. Scalable execution. Positioned between R&D, operations and commercial teams, Matthijs Nieuwkoop translates protein strategy into concepts that move seamlessly across the supply chain — from ingredient functionality to market-ready success. Because the future of protein won’t be shaped by ideology alone. It will be built by professionals like Matthijs — turning balance into business.