25+ years in the protein transition — and still accelerating. Jeroen is widely known as the “Protein Commissioner of the Netherlands,” a title that reflects both his track record and his relentless drive to move the sector forward. As Lead Protein Transition at Foodvalley, he and his team focus on re-accelerating progress — including scaling the global adoption of Balanced Proteins, also known as hybrids or blends. His message is clear: the future isn’t plant versus animal. It’s smarter combinations that deliver benefits across nutrition, sustainability and taste.

Through his “Blends with Benefits” framing, Jeroen emphasizes the power of partnership — bringing together plant, meat and dairy stakeholders to create shared value instead of division. Collaboration over competition. Progress over polarization. At Plant FWD, you’ll see Jeroen in action across all four Balanced Protein Breakout sessions, connecting players, challenging assumptions and pushing the conversation forward. Because for Jeroen, the protein transition isn’t a trend. It’s a mission.