This exiting session on Balanced Proteins is all about communication. Go for Frontpack, on-menu triggers ('loud') or walk the silent route? Petra van der Aa from De Consumentenbond and Marleen Onwezen from Wageningen-UR share their lights on the options, providing concrete advises and guidelines. Followed by an exciting live validation demonstration of Balanced Proteins concepts by Jens Hellewaard from Het Volksportret, based on representative market data and AI.

‍