Ten billion people by 2050. And we’re still using the majority of our agricultural land to feed animals instead of people. That math doesn’t work. If we’re serious about sustainability, organic and plant-based aren’t separate conversations. They’re the same strategic move. Fewer inputs. Healthier soils. More plants. Less pressure on land.

And here’s the good news: this “good marriage” doesn’t just tick climate boxes — it sells. In this session, we debunk myths about organic feeding the world (Yes, it can!), what happens when organic and plant-based reinforce each other and where growth opportunities lie. Expect a bubbly conversation with the Godfather of Organic: Volkert Engelsman, and a lively intermezzo of stop-motion artist, bean-addict and influencer Joeri Veul.