Joeri Veul is a cookbook author and food content creator dedicated to making plant-forward eating accessible, creative, and delicious. As a recipe developer with a strong visual signature, he inspires audiences through striking photography and playful stop-motion videos that showcase the versatility of beans - an ingredient he believes is still underappreciated in Dutch kitchens.

After suffering a brain hemorrhage at the age of 25, and just having completed a master’s degree in sustainable food systems, his recovery became a turning point, motivating him to turn knowledge into practice. Since then, he has written two cookbooks, including Heilig Boontje, a celebration of beans and their endless culinary possibilities. Today, Joeri creates engaging catchy videos and accessible recipes that invites people to embrace the humble bean. You can follow Joeri’s work on Instagram and TikTok.