The UK may not top every European ranking for plant-based retail success. But here’s what they did get right: they stopped acting like competitors first and transition partners second. Suppliers, retailers and campaigners joined forces, shared insights, co-created campaigns and aligned around a bigger commercial vision. Not simple. Not frictionless. But organized.

Because let’s be honest — getting retailers and suppliers to move in sync is like organizing an Indian wedding. Many stakeholders. Big personalities. Endless details. And if no one orchestrates it, it turns into chaos.Enter Indy Kaur, founder of Plant Futures. As one of the key orchestrators behind the UK’s coordinated approach, she shares what it actually takes to align a sector: structure, shared data, trust — and leadership. The question is simple: could this work in your market?