Buckle up. This is your rapid-fire download of what’s really happening in plant and balanced protein across Europe. Where is the growth? Which countries are pulling ahead? And where are we hitting friction?

Ask Ananda Roy from Circana and you get clarity — fast. He cuts through the noise with the latest retail data, sharp comparisons between markets, and the strategic drivers behind category performance. Price sensitivity, private label dynamics, promotional pressure, consumer behavior — it’s all in there. And yes, he’ll dare to look ahead. What trends are gaining traction? What should be on your radar for the next 12–24 months? If this leaves you wanting more (it will), join his deeper dive in the break-out session after the coffee break. Because in this transition, guesswork is expensive — data is gold.