Ananda Roy works with executive leaders at some of the world’s largest consumer goods brands and retailers to unlock the strategic drivers of category growth. With a sharp commercial mindset, he combines deep market understanding with Circana’s data and analytics capabilities, helping clients translate consumer behaviour into clear decisions and scalable growth strategies.

At Circana, Ananda leads conversations at the highest level on the forces reshaping European FMCG—from innovation and private label to sustainability and shifting demand. He is the author of multiple widely read thought-leadership reports, including Europe’s Innovation Pacesetters, Sustainability Matters: No Plan B, Private Labels: Hiding in Plain Sight, and Demand Signals, Circana’s bi-annual review of consumer goods performance.

A recognised industry voice, Ananda is a frequent keynote speaker at global food and beverage events, and his insights are regularly featured across major media including BBC, SKY, CNBC, and publications such as the Financial Times, Bloomberg, Reuters, Le Figaro and El País.

Before joining Circana in 2021, Ananda held senior strategy and commercial leadership roles across FTSE-25 consumer goods companies, consulting, and research—building a career at the intersection of brands, shoppers and market transformation. He holds an MBA from the University of Warwick and executive qualifications in Leadership, Innovation and Advanced Analytics from Harvard Business School, London Business School, and Cambridge University.