Impressed by the European market update? Good. Now let’s go deeper. In this break-out, Ananda Roy from Circana moves beyond the topline numbers and into the real strategic drivers behind category growth. What separates markets that accelerate from those that stall? How do pricing, promotions, private label, assortment strategy and shopper behavior interact? And where are the untapped levers for plant and balanced protein?

Ananda regularly engages executive leaders at the world’s largest consumer goods brands and retailers — and this is your chance to ask him anything. Bring your toughest questions. Because in a maturing category, growth doesn’t happen by accident. It happens by design.