Protein transition — but make it work for everyone. Tim Dale is Category Innovation Director at Food System Innovations (FSI), where he focuses on accelerating the growth of balanced proteins as a pathway to reshaping the future of protein. His work combines strategic planning, market insight, and cross-sector collaboration to help the food industry develop solutions that are both more sustainable and widely embraced by consumers.

Before joining Food System Innovations, Tim built deep experience in the plant-based meat category, working to better understand the consumer and helping amplify standout brands including Impossible Foods. Most recently, he led the marketing team at Prime Roots, a pioneering plant-based deli meat startup pushing the boundaries of next-generation alternatives. Tim studied Advertising and Graphic Design at Loyola University and earned his MBA from the University of California, Berkeley. At Food System Innovations, he is focused on helping drive a protein transition that delivers on taste, accessibility, and real system change.