Sebastiaan is the co-founder and Strategy Director of Food Cabinet, a creative agency for good food – in every sense of the word. With over a decade of experience in food, marketing, and creative strategy, Sebastiaan is the go-to person for passionate brand managers, marketers, and entrepreneurs in the food industry eager to step up their game. As changing eating habits is one of the hardest things to do, Sebastiaan recommends a specialised approach. In collaboration with the Future of Food Institute, he developed Food Profiles, a tool for sharing consumer insights on food preferences and making them more easily applicable. Additionally, Sebastiaan serves as a board member of the Low Food Foundation and director of the Low Food Festival.