Romain Jolivet worked in sales, marketing & creative functions at Danone across the UK, France, Mexico, and Scandinavia, before becoming Global Marketing Director at Danone in 2020. And then he decided to do it all differently. Romain shifted his career and dedicated his talent (mostly a kind of sense of humor) to joining two plant-based entrepreneurs in creating La Vie from scratch. Two years later, La Vie is in the middle of a wild rollercoaster ride of internationalisation in Europe and beyond.