Rebekah Simmons, Sustainability Specialist at Lidl Netherlands, is committed to making sustainable food accessible and affordable to all. After working as a researcher in food sustainability, she joined the sustainability team of the third largest retailer of the Netherlands in 2021. At Lidl, Rebekah works on a wide range of sustainability themes, from human rights to the protein transition. Lidl has set the ambitious target of 60% plant-based protein sales in 2030. During Plant FWD 2024, Rebekah will give insights into Lidl’s journey towards a more plant-based future.