The protein transition isn’t just about products—so what does it take to bring people along? Peter Oosterhuis is Senior Consultant at SOL, where he works at the intersection of strategy, leadership development, and change. With a background in public administration and a proven track record as a senior leader in the commercial education sector, he knows what it takes to turn transformation from theory into practice. His focus: helping organisations navigate complexity while keeping people at the centre.

At SOL, Peter collaborates with companies, educational institutions, and sector organisations to tackle one of the food system’s biggest challenges—attracting, developing, and retaining talent in a rapidly evolving landscape. From his perspective, he connects the dots between individual experience and system change. What does the protein transition ask of organisations, teams, and leadership? And how do we ensure people can truly move with it? Expect sharp insights, practical context, and a clear view on what it takes to build a future-ready workforce