What does it take to turn events into movements? Paul Verdult has been doing exactly that for over 25 years. From logistics to healthcare, public sector to tech, he has built and reshaped high-impact trade fairs, conferences, and business platforms that don’t just gather people—they move industries forward. At Jaarbeurs, he revitalised flagship events and forged strong alliances with industry associations, government bodies, and professional networks. His strength? Bringing unlikely partners to the same table—and getting them to act. Aligning interests. Unlocking momentum. Making things happen.

Since 2025, Paul is co-owner of Joinlii, where he’s doubling down on mission-driven platforms designed to accelerate sector-wide change. Together with his team, he’s building initiatives like Logistics Career Day, FoodChainForward, FoodExportLive—and Plant FWD. Because the future of food—and the systems around it—won’t change on their own. They need catalysts. Conveners. Builders. Paul is all three.

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