What if we could produce the foods people love—without the environmental cost of conventional meat? Paul Shapiro has spent his career turning that question into action. As CEO of The Better Meat Co., he works at the forefront of food innovation, helping develop new ways to produce meat alternatives that are better for the planet, animals, and human health. He is also the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, a widely recognized look at how new food technologies could reshape the global protein system.

Beyond building companies, Paul is a storyteller and advocate for a better food future. He is a five-time TEDx speaker, host of the Business for Good Podcast, and was named a Most Admired CEO by the Sacramento Business Journal. Through entrepreneurship, writing, and public speaking, Paul explores how innovation and business can accelerate the shift toward more sustainable protein production—helping create a food system that works better for people, animals, and the planet.