From bold ideas to everyday habits—how do you make sustainable choices stick? Martijn Versteegh is a socially driven strategist who turns sustainability ambitions into real-world impact. With experience across retail and foodservice, he blends analytical thinking with empathy, creativity, and determination to do what truly matters: implement strategies, bring concepts to life, and shift consumer behaviour at scale. Thinking and doing. Always connected.

At Albert Heijn, Martijn works on accelerating the transition to a more sustainable food system—focusing on growing organic, advancing the protein transition, and activating B Corp. His work is visible in initiatives like True Price Coffee, Carbon on Pack, the AH Food Forest, and the Every Little B helps campaign. Practical, forward-looking, and rooted in impact, he’s helping make better choices easier for millions of consumers.