After completing a master’s degree in business economics, Marco had a successful career in banking and finance. But the lack of passion for that field of work led him to do a full gearshift. He founded a hotel group. Marco Lemmers started Conscious Hotels in 2009. Being a new father, he wanted to care for the planet for future generations. And he dove right in making hard-core sustainable choices for his hotel without losing its quirky style and fun. Conscious Hotels unites a unique design, personal connection, lots of humour, and leading sustainability standards all at once. In 2022, NIPA Capital got on board, and in 2023, Amsterdam-based Hotel V was added to the hotel group. Conscious Group will grow further, expanding to Europe in the upcoming years.