Plant or meat? Why not both — better balanced. Lot van Luyken is on a mission to redefine the future of protein — not by choosing sides, but by finding the sweet spot in between. As Sales Manager at FiberFoods Group, she leads the commercial development of PrimeJack®, a clean-label jackfruit ingredient designed to power the next generation of balanced and hybrid products. Her focus: helping manufacturers create concepts that deliver on taste and texture, while boosting nutritional value and improving sustainability.

With a background in health food innovation, Lot has always been guided by one core question: how do we make food that truly works — for people, for producers, and for the planet? At FiberFoods Group, she turns that question into action, partnering closely with food manufacturers to bring meat hybrid concepts to life. At Plant FWD, Lot will spotlight how PrimeJack® supports a new fiber-forward approach across hybrid, vegan and vegetarian applications. Because the protein transition isn’t about replacing. It’s about rebalancing — deliciously.