Seaweed in everyday food? That shift is already underway. John works with Christa Hut and Foppe Wiersma to drive market development and strategic partnerships for seaweed applications across the food industry. With a strong background in food and experience spanning both large corporates and startups, he focuses on helping companies unlock the potential of seaweed as a functional, flavour-rich ingredient. Through Seaweed Food Solutions, the team supports food manufacturers in integrating sustainable seaweed blends into a wide range of applications, from meat and dairy to sauces, spreads, salads, pastry, and confectionery.

Together with the team, John takes a hands-on, customer-centric approach, guiding clients toward tailored seaweed solutions that enhance taste, reduce salt, fat and sugar, and support cleaner, more sustainable formulations. Based in the Netherlands, Seaweed Food Solutions collaborates closely with R&D chefs and food companies to ensure every project delivers both culinary and environmental value. The mission is to accelerate the adoption of seaweed as a mainstream ingredient and build long-term collaborations that shape the future of sustainable and flavourful food innovation.