Since joining Cosun in 2021, Hans has led the organisation’s new strategy: Unlock25. With this strategy, Cosun aims for a structurally better financial return, establishment of a future-proof sustainable chain and strong, profitable growth in four core areas. Those include a portfolio transformation of plant-based and health-promoting ingredients. Before his position at Royal Cosun, Hans worked in various international executive leadership positions at DSM and dairy cooperative FrieslandCampina.