Dairy, plant-based, specialised nutrition—why choose, when you can connect the dots? Meet Frank den Haan. As Commercial Director for Danone Benelux, he leads the commercial strategy across Dairy, Alpro, and Nutricia—bringing categories together under one integrated “One Danone” approach. His focus? Breaking silos to better serve today’s consumer. By combining expertise across dairy, plant-based, and specialised nutrition, Frank is helping shape a more flexible, future-fit food landscape—where collaboration across the value chain is key.

With a strong retail background and a sharp eye on what’s next, Frank translates trends into action—from the rise of flexitarian eating to the acceleration of plant-based innovation and Danone’s B Corp ambitions. He plays a central role in positioning Danone in the Netherlands as one unified, purpose-driven organisation—committed to health, sustainability, and long-term value for both retailers and consumers.