Florine Kremer, researcher at Wageningen University and Research, is a pioneering force moving us plant-forward. With a Bachelor's degree in Consumer Behaviour and a Master's in Sustainable Food Consumption, she combines consultancy and academia to support and promote the protein transition. Her work ranges from creating the National Protein Monitor to assessing protein balance in the Dutch prison system. Besides being an advocate for plant-based proteins, Florine is researching more sustainable animal-based proteins and alternative proteins. As a panellist at Plant FWD 2024, she will offer insights into promoting plant-based foods in retail and food service, contributing to the ongoing dialogue on sustainable and healthy diets.