​​Andy Shovel is the co-founder & co-CEO of THIS™, the UK’s fastest-growing food brand making hyper-realistic plant-based meat alternatives. (And great news: they just became available in The Netherlands!) Andy oversees the creative side of THIS™, creating ridiculously clever innovation while driving brand awareness. Being born with an entrepreneurial spirit, Andy set up his first business in recruitment fresh out of university before he went on to found, run, and then move on from the successful burger business, Chosen Bun. Andy believes plant-based eating plays an essential role in changing our food system for the better. And he is here to offer you a taste of the future.