11:30 - 12:30
Why this power couple is a win for the planet — and your sales
Ten billion people by 2050. And we’re still using the majority of our agricultural land to feed animals instead of people. That math doesn’t work. If we’re serious about sustainability, organic and plant-based aren’t separate conversations. They’re the same strategic move. Fewer inputs. Healthier soils. More plants. Less pressure on land.
And here’s the good news: this “good marriage” doesn’t just tick climate boxes — it sells. In this session, suppliers and retailers share real-world insights from the shelf. What happens when organic and plant-based reinforce each other? Where are the growth opportunities? And how do you position this combo without confusing the consumer?
Less trade-off. More win-win. Ready to make sustainability your strongest sales argument?
