Let’s be honest. “Protein transition” is not exactly topping political agendas in The Hague. And at the European level? Let’s just say the momentum isn’t explosive. Meanwhile, geopolitics is reshaping everything — from trade flows to energy security to agricultural priorities. So the question is: are we telling the wrong story?

Because this transition isn’t niche. It’s not lifestyle. It’s not trend. It’s about food security in a volatile world. It’s about land efficiency in times of scarcity. It’s about public health costs that are spiraling out of control. Those are narratives that do move ministers and markets.

Stacy Pyett, Lead of Protein for Life at Wageningen University & Research, connects the dots between food, strategy and global power shifts. How do we position plant-forward proteins not as ideology — but as smart geopolitics? And how do we make sure this topic lands exactly where it belongs: at the top of every serious agenda?