Why do we keep pointing fingers at individuals… when the system is stacked against them? Professor Jaap Seidell has spent decades studying obesity — and his conclusion is uncomfortable: this isn’t just about personal choice. It’s about a food environment engineered to make us overconsume. Cheap, fast, ultra-processed products are everywhere, constantly nudging us in the wrong direction.So what happens when willpower meets a system designed to break it?

In this session, Seidell cuts through the noise with data, sharp insights, and a reality check on responsibility — from industry to policy to all of us. Expect uncomfortable truths, fresh perspective, and one big question: if the system is the problem… how do we actually fix it?