Let’s talk about the proteins that still make headlines — and raise eyebrows. Cell-cultured meat. Precision fermentation. Novel foods that promise radical efficiency gains and a massive reduction in environmental impact. The Netherlands is home to some of the crème de la crème in production, R&D and investment. But innovation alone doesn’t guarantee adoption.

So what’s standing in the way of actually getting these products onto plates? Regulation. Cost curves. Consumer acceptance. Scaling infrastructure. And yes — politics. What will it take to move from pilot plants and press releases to supermarket shelves and restaurant menus?Join Michiel Strijland (Invest-NL), Florentine Zieglowski (Respect Farms) and Thijs Bosch (The Protein Brewery) for an open, no-fluff conversation about barriers, breakthroughs and the real roadmap ahead. Because the future of protein might not be fake at all — just fundamentally different.