Let’s be honest. The debate got messy. Meat versus vegan. Farmer versus activist. Tradition versus future.And while we’re busy picking sides, the transition slows down. So what dynamics are actually at play here? Who benefits from the outrage? And how do we move beyond the moral boxing match — without losing sight of the goal? Because the goal is clear: at least 80% plants on our plates.

Bart Brandsma is the go-to expert on polarization, trusted by ministers and global businesses alike. He breaks down the hidden mechanics of “us vs. them” thinking — and, more importantly, how to outsmart it.If we want large-scale adoption of all smart solutions, we need new strategies. Less shouting. More shifting.

Ready to step out of the fight and into real progress?