Let’s not kid ourselves: EU food policy isn’t shaped by good intentions alone. It’s shaped by influence. Agricultural lobbies, meat industry giants, farmers’ unions, environmental NGOs and public health advocates all compete for a seat at the table where decisions about our plates are made. But how does that power game actually work? In this session, we unpack the real dynamics behind EU food policy: the issues being lobbied on, the tactics used, and the contradictions they create for businesses trying to diversify and move toward plant-rich portfolios.

Because if we want policies that balance farmer livelihoods, climate goals, public health and long-term resilience, we need more than ambition. We need transparency, strategy and better positioning — and the courage to ask some uncomfortable questions about lobbying and how to navigate it. Join this interactive session to debate with fellow participants, challenge perspectives in the room, and put your ideas for a plant-rich future in the EU on the board.