Brands try to manufacture buzz. Influencers build culture. They know how to spark desire, create momentum and turn a passing trend into a daily habit. So when does hype flip into a new normal? And how do you make sure your brand rides that wave instead of wiping out?

In the plant-forward transition, attention is leverage. This session is a fast-paced deep dive into design, storytelling and digital strategy — packed with real cases and ready-to-use tactics. Because if we want millions to shift, good products aren’t enough. We need momentum that sticks.